by Ashwin Rai | Apr 24, 2018 | General, Marketing |
The world has been changing faster than ever these past few years, and the way in which technology is disrupting the B2B space is mind-boggling. From traditional marketing tactics to ABM to artificial intelligence, everything is changing. Amidst this chaos,...
by Ashwin Rai | Apr 19, 2018 | Artificial Intelligence, General |
AI’s ability to effectively deal with a wide range of customer needs has completely transformed the B2B landscape. With voice detection technology, autonomous cars, and suggestive searches, AI has successfully sneaked into our day-to-day lives. AI-powered apps like...
by Ashwin Rai | Apr 17, 2018 | General, Marketing |
There are a number of factors that determine whether a potential prospect will convert into an opportunity or not. First and foremost thing is to craft a successful lead tracking procedure. Otherwise, the likelihood of losing out on good opportunities is quite high....
by Ashwin Rai | Apr 12, 2018 | General, Marketing |
Quality leads are the lifeblood of any B2B business. However, lead generation is not an easy task. Traditional methods like direct mail, billboard advertising and newspaper and radio ads are no longer considered top tricks of the trade. Emails have survived the test...
by Ashwin Rai | Apr 10, 2018 | CircleBack App, General, Marketing |
B2B marketing prospers almost entirely on relationships and these connections typically last longer than B2C ones. The skill lies in establishing and maintaining these relationships in such a way to keep clients coming back. This entails connecting with the right...
by Ashwin Rai | Apr 5, 2018 | General, Marketing |
When meeting new faces at a business conference, the first impression occurs even before you step into the room or utter a single word. How would you react to someone who is late, shabbily dressed, comes rushing in, fidgets with his phone while opening a card reader...
by Ashwin Rai | Apr 3, 2018 | General, Marketing |
Let’s move ahead from the ‘what worked and what didn’t’ discussions of 2017 to reflect on the emerging trends in 2018. The B2B segment is becoming highly competitive and customer acquisition costs are rising. Though there is no dearth of customer data, tapping,...
by Ashwin Rai | Mar 6, 2018 | General, Sales |
Technology has transformed the face of business networking. At the most elementary level, this change is meant to help us become more productive and competent. In the networking arena, this has resulted in a surge of new tools and technologies to help us prepare well...
by Ashwin Rai | Mar 1, 2018 | CircleBack App, General |
2017 set into motion some of the ‘biggest changes’ and ‘technological advancements’ in the B2B landscape and the mobile app development industry. CircleBack, gauging industry needs, made it a point to remain up-to-date with the latest research and technological...
by Ashwin Rai | Feb 27, 2018 | General, Sales |
Conferences are a great way to stay sharp, enthusiastic and connected. You come across a host of new and exciting speakers with fresh content, innovative ideas, and information about the latest tools and techniques. They’re also a great opportunity to mingle with the...
