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The Concern Surrounding Contact Ownership & Sharing

The Concern Surrounding Contact Ownership & Sharing

by CircleBack | Jan 26, 2015 | HR, Information Technology, Marketing, Professionals in Transition, Sales | 0 comments

Because it’s a day of the week (yes, I know what I’m saying), people on the Internet are concerned about privacy. It seems that, with every tweet, every app, and every time someone is asked to connect their Facebook or Twitter to this or that service, a cry echoes in...
Why Startups Should Partner with a Cause, Early

Why Startups Should Partner with a Cause, Early

by CircleBack | Jan 23, 2015 | Marketing | 0 comments

When launching a star up, teams often have a lot on their plates. Between finishing development, executing various marketing strategies, building sales teams and collateral, and optimizing your product from Beta feedback, partnering your startup with a cause might not...
Why Customer Segmentation Drives New Business

Why Customer Segmentation Drives New Business

by CircleBack | Jan 21, 2015 | Marketing, Sales | 0 comments

Most businesses don’t understand their customers. Plan and simple. They have ideas about their customers; they know who they wish were their customers; but, they have no concept of how to approach them, how to engage them, how to take a brilliant idea about what...
5 Tips from Experts for Content that Converts

5 Tips from Experts for Content that Converts

by CircleBack | Jan 19, 2015 | Marketing | 1 comment

In startups and marketing departments across the country, we hear a whole lot about creating a content strategy that converts. Create content segmentation, the blogs tell us; develop brand voices that match your target user personas, and, above all else, jive with...
Easy SEM Tips for Law Firms That Want New Business

Easy SEM Tips for Law Firms That Want New Business

by CircleBack | Jan 15, 2015 | Marketing | 1 comment

While it’s true that, for high-volume law firms, classic marketing techniques—like billboards, celebrity-sponsored commercials, and mailers enveloped in loud colors—succeed in drumming up new business, it shouldn’t come as any surprise that, if you aren’t really...
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