by Ashwin Rai | Jun 5, 2018 | General |
Attending trade shows is not a simple task. You need to be presentable, relentlessly wear a smile on your face, remain attentive, mingle with unfamiliar people and hunt for prospects, all in a convention hall that is usually closed. And if it’s a three or four-day...
by Ashwin Rai | Jun 1, 2018 | General, Marketing |
Sales reps spend only 18% of their time in CRM despite its importance for effective customer information management. CRM simplifies and automates processes, makes marketing easier, offers instant business insights, and leads to improved team collaboration. So why is...
by Ashwin Rai | May 29, 2018 | CircleBack App, General |
According to IDC, global information technology spending will top $4.8 trillion in 2018, with the U.S. accounting for approximately $1.5 trillion of the market. So, if you simply need to answer a few questions about a project, schedule a meeting with a colleague, or...
by Manoj Ramnani | May 25, 2018 | General |
Here’s an overview of the steps we take at CircleBack to ensure that all personal data is handled responsibly and legally, as well as some FAQs on how we comply with the General Data Protection Regulation (GDPR) and a few tips we’ve heard from industry experts on how...
by Ashwin Rai | May 22, 2018 | Sales |
Storytelling is an invaluable craft for sales reps. Communication skills are as important as using the right tools to source and organize customer data. Wrapping your sales pitch around a good story can create “wow” moments for your customers. According to a Forbes...
by Ashwin Rai | May 17, 2018 | General, Sales |
Every business strives for better conversion rates, but even the best plans don’t always find the intended results. Hard work and effort may lead to more traffic, but people aren’t necessarily buying. So where did you go wrong? To be honest, there isn’t a silver...
by Ashwin Rai | May 10, 2018 | General, Marketing |
Is data overload impacting your B2B efforts? The days of data deprivation are long gone. Today, companies have become data blind – it’s spilling all over the place, making it impossible to keep up with its volume and variety. B2B marketers are...
by Ashwin Rai | May 8, 2018 | General, Marketing |
Online interactions are as significant as face-to-face ones, especially now, when more than half of the world’s population uses the internet. Email campaigns and social networking through sites like Facebook and Twitter have completely transformed the way customers...
by Ashwin Rai | May 3, 2018 | General, Marketing |
Business networking is often considered a necessary evil and how to successfully work a room is a dreaded area even for most professionals. In a social setting which is casual yet work-related, it’s difficult to understand the kind of mannerisms and etiquettes that...
by Ashwin Rai | Apr 26, 2018 | CircleBack App |
Data decay occurs when people change jobs, titles or phone numbers, companies go bust, acquisitions, mergers take place and so on. This leads to a cluttered, outdated, and invalid database of contacts, thereby damaging your marketing and lead gen efforts and outcomes....
