by Ashwin Rai | Jan 18, 2018 | General, Marketing |
The core of any business strategy is not merely its financial integrity but also customer relationships; after all, no customer means no business. Hence, the focal point of the all-pervasive B2B account-based strategy is none other than people. Nevertheless, creating...
by Ashwin Rai | Jan 16, 2018 | General |
The networking season has begun. So, wake up from that holiday slumber and get back to work. The world of B2B sales and marketing is changing fast, and you cannot afford to miss any significant event or conference, which serve to keep you up-to-date with industry...
by Austin Duck | Jun 20, 2017 | General |
Alright, so you’ve found your WHALES. And with your Account-Based Marketing (ABM) ship sailing steadily onward, (sorry for this terrible metaphor), you’re hoping to bring in a big one. But alas! You can’t land it. You chase and chase but never bring it in. So what do...
by Andy Cohn | Jun 14, 2017 | General |
CircleBack is excited to announce the launch of our ContactCloud Chrome Extension, which serves as a handy companion to our new account-based prospecting solution ContactCloud. If you’re a sales guy or a marketing gal, CircleBack’s ContactCloud is about to become your...
by Austin Duck | Jun 6, 2017 | General, Sales |
When it comes to summertime, we tend to think of it as a “work-free zone.” Sure, we show up, but in the back of our minds, we expect the summer slump—prospects on vacation, budgets firmly fixed from the January prior, decreased traffic, and, ultimately, not too much...
by Austin Duck | May 30, 2017 | General, Marketing, Sales |
Admit it—Account-Based Marketing (ABM) is on your mind. But whether you’re just embarking on the ABM journey, or if you’ve developed a process, you’ve definitely already considered the most critical factor in ABM—if you don’t have good data, the entire process is...
