How to Succeed in B2B Direct Marketing

If you’re responsible for direct marketing in B2B, you’ve got a hard job. Between the freefalling CTRs of unsolicited email blasts, the shift of your prospects’ attentions to more targeted, inbound tactics, and the fact that no one likes a sales pitch, doing the work...

How Not To Blog For Business

During a recent interview with a potential content hire, I delivered the following writing test: Write a 500-600 word blog post on any productivity tool of your choice, including targeted SEO Keywords, H2 headings, etc. Having never been on the interviewing end of...

Sync LinkedIn Contacts to CircleBack

UPDATE: DUE TO CHANGES IN THE LINKEDIN APP, PLEASE USE THIS PROCESS FOR SYNCING CONTACTS BETWEEN  LINKEDIN AND CIRCLEBACK.  ___________________________________________________________________________________________ Since we launched, we’ve received dozens of emails...

Use CircleBack to Backup Your Contacts

Chances are good that one of the features that drew you to CircleBack, one of the major selling points, was that with it you get an easy, cloud-based address book that acts as a living, breathing backup of your contacts. Between phone mishaps and the risk of contact...

Toward Engagement-Only Content Marketing

As of this morning, wyzowl released the results of their “State of Content Marketing 2015” survey, and, honestly, it’s about what you’d expect: businesses across the board are strongly committed to their inbound strategies, and most believe that blogging and social...