Blog
How to Capitalize on Customer Relationships
The core of any business strategy is not merely its financial integrity but also customer relationships; after all, no customer means no business. Hence, the focal point of the all-pervasive B2B account-based strategy is none other than people. Nevertheless, creating...
Ready for the February Mayhem? Events Not to be Missed in Feb 2018!
The networking season has begun. So, wake up from that holiday slumber and get back to work. The world of B2B sales and marketing is changing fast, and you cannot afford to miss any significant event or conference, which serve to keep you up-to-date with industry...
One Touch Access To A Mini-databank of Prospects
We’ve all had that terrible experience of hitting a brick wall trying to get hold of the right contact information on our phones. It can be really frustrating. Do you expect more from your phone’s native contact management app? Do you often find yourself juggling with...
Weaving your ABM Strategy Around Buyer Personas
Alright, so you’ve found your WHALES. And with your Account-Based Marketing (ABM) ship sailing steadily onward, (sorry for this terrible metaphor), you’re hoping to bring in a big one. But alas! You can’t land it. You chase and chase but never bring it in. So what do...