by Ashwin Rai | Apr 26, 2018 | CircleBack App |
Data decay occurs when people change jobs, titles or phone numbers, companies go bust, acquisitions, mergers take place and so on. This leads to a cluttered, outdated, and invalid database of contacts, thereby damaging your marketing and lead gen efforts and outcomes....
by Ashwin Rai | Apr 24, 2018 | General, Marketing |
The world has been changing faster than ever these past few years, and the way in which technology is disrupting the B2B space is mind-boggling. From traditional marketing tactics to ABM to artificial intelligence, everything is changing. Amidst this chaos,...
by Ashwin Rai | Apr 19, 2018 | Artificial Intelligence, General |
AI’s ability to effectively deal with a wide range of customer needs has completely transformed the B2B landscape. With voice detection technology, autonomous cars, and suggestive searches, AI has successfully sneaked into our day-to-day lives. AI-powered apps like...
by Ashwin Rai | Apr 17, 2018 | General, Marketing |
There are a number of factors that determine whether a potential prospect will convert into an opportunity or not. First and foremost thing is to craft a successful lead tracking procedure. Otherwise, the likelihood of losing out on good opportunities is quite high....
by Ashwin Rai | Apr 12, 2018 | General, Marketing |
Quality leads are the lifeblood of any B2B business. However, lead generation is not an easy task. Traditional methods like direct mail, billboard advertising and newspaper and radio ads are no longer considered top tricks of the trade. Emails have survived the test...
