by Austin Duck | May 30, 2017 | General, Marketing, Sales |
Admit it—Account-Based Marketing (ABM) is on your mind. But whether you’re just embarking on the ABM journey, or if you’ve developed a process, you’ve definitely already considered the most critical factor in ABM—if you don’t have good data, the entire process is...
by Austin Duck | May 23, 2017 | Artificial Intelligence, CircleBack App, General, Marketing, Sales |
If you are a B2B company, you definitely understand the relevance of access to accurate and timely data- the storehouse of contacts that you cling to for building your client base, credibility, and ultimately your revenue. Besides, with ABM (account-based marketing)...
by Austin Duck | May 15, 2017 | General, Marketing, Sales |
There has never been more data in the world than there is right now. And while just trying keep up with it is alone to make your head spin–let alone actually figuring out how to use it—we need to start actually, like, organizing this data. Why, you ask? IBM’s...
