by CircleBack | Jan 19, 2015 | Marketing |
In startups and marketing departments across the country, we hear a whole lot about creating a content strategy that converts. Create content segmentation, the blogs tell us; develop brand voices that match your target user personas, and, above all else, jive with...
by CircleBack | Jan 15, 2015 | Marketing |
While it’s true that, for high-volume law firms, classic marketing techniques—like billboards, celebrity-sponsored commercials, and mailers enveloped in loud colors—succeed in drumming up new business, it shouldn’t come as any surprise that, if you aren’t really...
by CircleBack | Jan 12, 2015 | Marketing |
Anyone can see that the market’s changed, and that the days of buyers’ choosing realtors based on who left the most attractive magnet-in-gift-bag at their doorstep are long gone. As in every other sector, competition in real estate is fierce and, without the proper...
by CircleBack | Jan 5, 2015 | Marketing |
Last year, South Park took a deep and critical look at the digital business landscape and the results were shocking. Yes, some were shocking in the gross-out way typical of South Park typically, but this season, their 18th, they set their sights on a different kind of...
by CircleBack | Dec 22, 2014 | HR, Marketing, Professionals in Transition, Sales |
We all know it’s the time of year when work slows down, when we start working from home a little more and look forward to at least a few days off. And while holiday parties—those ubiquitous get togethers that force us into rooms filled with people we don’t know while...
by CircleBack | Dec 17, 2014 | Marketing |
Any respectable content strategist knows that the most important thing about content is to keep learning: learning from your own successes and failures and from those in your industry, learning from social and content trends that are a part of the new,...
by CircleBack | Dec 15, 2014 | Marketing |
As you likely know, content strategy is everything. Defining audiences, articulating content goals, and drawing out the content “storyboard” that creates a trail of assets (a kind of content funnel) from audience engagement to customer conversion is a time-honored...
by CircleBack | Dec 10, 2014 | Professionals in Transition |
Typically, everyone thinks of using contacts to help get the job transition ball rolling. They can help you write say the right things in your cover letter, they can help get your name to HR, and then, the rest is up to you, right? Wrong. Rather than thinking of...
by CircleBack | Dec 8, 2014 | Professionals in Transition |
When searching for a job, it’s very easy to forget that the world doesn’t stop for you. Every time you talk with someone, you bite back the jealousy that they’re currently living in the black, that they know where their next paycheck is coming from, and that they can...
by CircleBack | Dec 3, 2014 | HR, Information Technology, Marketing, Professionals in Transition, Sales |
Whether at the beginning of your career or the end, looking for a job or happy where you are, keeping contacts healthy should be a top priority. After all, you could be like me—suddenly laid off months into the new year with no preparation and inadequately maintained...
