Blog
Why Customer Segmentation Drives New Business
Most businesses don't understand their customers. Plan and simple. They have ideas about their customers; they know who they wish were their customers; but, they have no concept of how to approach them, how to engage them, how to take a brilliant idea about what a...
Networking at a Holiday Party
We all know it’s the time of year when work slows down, when we start working from home a little more and look forward to at least a few days off. And while holiday parties—those ubiquitous get togethers that force us into rooms filled with people we don’t know while...
How to Nail a Job Interview Using Your Contacts
Typically, everyone thinks of using contacts to help get the job transition ball rolling. They can help you write say the right things in your cover letter, they can help get your name to HR, and then, the rest is up to you, right? Wrong. Rather than thinking of...
Searching for a Job: 5 Things You Never Say to People Helping You
When searching for a job, it’s very easy to forget that the world doesn’t stop for you. Every time you talk with someone, you bite back the jealousy that they’re currently living in the black, that they know where their next paycheck is coming from, and that they can...