by CircleBack | Mar 4, 2015 | Information Technology, Marketing |
While not the most obvious, many businesses succeed or fail depending on whether or not they have a collaborative IT/marketing relationship. When you think about it, the fact that the department that controls a business’ technology should be linked with the most...
by CircleBack | Feb 10, 2015 | Marketing, Sales |
Recently I had the pleasure of sitting down with Asha Maskiell-Demarsh, CircleBack’s Director of Marketing, to discuss a topic that’s forever at the forefront of everyone’s concern: aligning marketing and sales teams. Thinking that I’d heard it all before—using...
by CircleBack | Feb 5, 2015 | Marketing |
As I’m sure all of you saw, Katy Perry’s Super Bowl Halftime performance was… something. Between Katy herself dressed like everything from your past, dancing sharks, a giant mechanical lion, and random, unintegrated performances by Missy Elliot and Lenny Kravitz, it...
by CircleBack | Feb 3, 2015 | Marketing |
Creating a successful cause marketing partnership can, in some ways, be like harnessing a white whale. It’s not impossible, especially with our modern sense of innovation, but it’s not exactly something you can just decide to do. It takes thought, strategy, and time....
by CircleBack | Jan 26, 2015 | HR, Information Technology, Marketing, Professionals in Transition, Sales |
Because it’s a day of the week (yes, I know what I’m saying), people on the Internet are concerned about privacy. It seems that, with every tweet, every app, and every time someone is asked to connect their Facebook or Twitter to this or that service, a cry echoes in...
by CircleBack | Jan 23, 2015 | Marketing |
When launching a star up, teams often have a lot on their plates. Between finishing development, executing various marketing strategies, building sales teams and collateral, and optimizing your product from Beta feedback, partnering your startup with a cause might not...
