by CircleBack | Apr 7, 2015 | Marketing, Sales |
Manually qualifying leads on social media is about as much fun as bathing a cat. It requires some poor entry-level marketer (or team of salespeople who have better things to do) to spend hours searching for leads and ends in nightmares and a poor excuse for an aligned...
by CircleBack | Mar 25, 2015 | Marketing |
You’re going to Oracle’s Modern Marketing Experience in Vegas next week, right?… That’s awesome. We are too! Most conferences are worth the trip, but everyone who knows anything about marketing automation (and hopes to have a future in it) know’s that this one’s...
by CircleBack | Mar 23, 2015 | Marketing |
If you’re responsible for direct marketing in B2B, you’ve got a hard job. Between the freefalling CTRs of unsolicited email blasts, the shift of your prospects’ attentions to more targeted, inbound tactics, and the fact that no one likes a sales pitch, doing the work...
by CircleBack | Mar 20, 2015 | Marketing |
During a recent interview with a potential content hire, I delivered the following writing test: Write a 500-600 word blog post on any productivity tool of your choice, including targeted SEO Keywords, H2 headings, etc. Having never been on the interviewing end of...
by CircleBack | Mar 17, 2015 | Marketing |
For those of us who work the B2B side, who spend LOTS of time with marketing automation systems trying to carefully craft personalized, triggered emails, a lot of the “email marketing best practice” guides are, well, useless. Personalize! they say. Use lots of...
by CircleBack | Mar 9, 2015 | Marketing |
As of this morning, wyzowl released the results of their “State of Content Marketing 2015” survey, and, honestly, it’s about what you’d expect: businesses across the board are strongly committed to their inbound strategies, and most believe that blogging and social...
