by Ashwin Rai | May 10, 2018 | General, Marketing |
Is data overload impacting your B2B efforts? The days of data deprivation are long gone. Today, companies have become data blind – it’s spilling all over the place, making it impossible to keep up with its volume and variety. B2B marketers are...
by Ashwin Rai | May 8, 2018 | General, Marketing |
Online interactions are as significant as face-to-face ones, especially now, when more than half of the world’s population uses the internet. Email campaigns and social networking through sites like Facebook and Twitter have completely transformed the way customers...
by Ashwin Rai | May 3, 2018 | General, Marketing |
Business networking is often considered a necessary evil and how to successfully work a room is a dreaded area even for most professionals. In a social setting which is casual yet work-related, it’s difficult to understand the kind of mannerisms and etiquettes that...
by Ashwin Rai | Apr 24, 2018 | General, Marketing |
The world has been changing faster than ever these past few years, and the way in which technology is disrupting the B2B space is mind-boggling. From traditional marketing tactics to ABM to artificial intelligence, everything is changing. Amidst this chaos,...
by Ashwin Rai | Apr 17, 2018 | General, Marketing |
There are a number of factors that determine whether a potential prospect will convert into an opportunity or not. First and foremost thing is to craft a successful lead tracking procedure. Otherwise, the likelihood of losing out on good opportunities is quite high....
by Ashwin Rai | Apr 12, 2018 | General, Marketing |
Quality leads are the lifeblood of any B2B business. However, lead generation is not an easy task. Traditional methods like direct mail, billboard advertising and newspaper and radio ads are no longer considered top tricks of the trade. Emails have survived the test...
