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Aligning B2B Marketing and Sales Teams: An Interview

Aligning B2B Marketing and Sales Teams: An Interview

by CircleBack | Feb 10, 2015 | Marketing, Sales | 0 comments

Recently I had the pleasure of sitting down with Asha Maskiell-Demarsh, CircleBack’s Director of Marketing, to discuss a topic that’s forever at the forefront of everyone’s concern: aligning marketing and sales teams. Thinking that I’d heard it all before—using...
The Concern Surrounding Contact Ownership & Sharing

The Concern Surrounding Contact Ownership & Sharing

by CircleBack | Jan 26, 2015 | HR, Information Technology, Marketing, Professionals in Transition, Sales | 0 comments

Because it’s a day of the week (yes, I know what I’m saying), people on the Internet are concerned about privacy. It seems that, with every tweet, every app, and every time someone is asked to connect their Facebook or Twitter to this or that service, a cry echoes in...
Why Customer Segmentation Drives New Business

Why Customer Segmentation Drives New Business

by CircleBack | Jan 21, 2015 | Marketing, Sales | 0 comments

Most businesses don’t understand their customers. Plan and simple. They have ideas about their customers; they know who they wish were their customers; but, they have no concept of how to approach them, how to engage them, how to take a brilliant idea about what...

Networking at a Holiday Party

by CircleBack | Dec 22, 2014 | HR, Marketing, Professionals in Transition, Sales | 0 comments

We all know it’s the time of year when work slows down, when we start working from home a little more and look forward to at least a few days off. And while holiday parties—those ubiquitous get togethers that force us into rooms filled with people we don’t know while...

Keeping Contacts Healthy|| 5 Strategies

by CircleBack | Dec 3, 2014 | HR, Information Technology, Marketing, Professionals in Transition, Sales | 0 comments

Whether at the beginning of your career or the end, looking for a job or happy where you are, keeping contacts healthy should be a top priority. After all, you could be like me—suddenly laid off months into the new year with no preparation and inadequately maintained...
What Your CRM Costs You, Really

What Your CRM Costs You, Really

by CircleBack | Nov 17, 2014 | Information Technology, Marketing, Sales | 0 comments

Whether you’re a sales executive, a marketer, or a member of an executive team, you’ve started noticing your numbers falling off. You’re marketing and sales budgets are going up, and you’re not seeing the ROI you expected when it comes to customer acquisition and...
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