by CircleBack | Feb 10, 2015 | Marketing, Sales |
Recently I had the pleasure of sitting down with Asha Maskiell-Demarsh, CircleBack’s Director of Marketing, to discuss a topic that’s forever at the forefront of everyone’s concern: aligning marketing and sales teams. Thinking that I’d heard it all before—using...
by CircleBack | Jan 26, 2015 | HR, Information Technology, Marketing, Professionals in Transition, Sales |
Because it’s a day of the week (yes, I know what I’m saying), people on the Internet are concerned about privacy. It seems that, with every tweet, every app, and every time someone is asked to connect their Facebook or Twitter to this or that service, a cry echoes in...
by CircleBack | Jan 21, 2015 | Marketing, Sales |
Most businesses don’t understand their customers. Plan and simple. They have ideas about their customers; they know who they wish were their customers; but, they have no concept of how to approach them, how to engage them, how to take a brilliant idea about what...
by CircleBack | Dec 22, 2014 | HR, Marketing, Professionals in Transition, Sales |
We all know it’s the time of year when work slows down, when we start working from home a little more and look forward to at least a few days off. And while holiday parties—those ubiquitous get togethers that force us into rooms filled with people we don’t know while...
by CircleBack | Dec 3, 2014 | HR, Information Technology, Marketing, Professionals in Transition, Sales |
Whether at the beginning of your career or the end, looking for a job or happy where you are, keeping contacts healthy should be a top priority. After all, you could be like me—suddenly laid off months into the new year with no preparation and inadequately maintained...
by CircleBack | Nov 17, 2014 | Information Technology, Marketing, Sales |
Whether you’re a sales executive, a marketer, or a member of an executive team, you’ve started noticing your numbers falling off. You’re marketing and sales budgets are going up, and you’re not seeing the ROI you expected when it comes to customer acquisition and...