by CircleBack | Dec 17, 2014 | Marketing |
Any respectable content strategist knows that the most important thing about content is to keep learning: learning from your own successes and failures and from those in your industry, learning from social and content trends that are a part of the new,...
by CircleBack | Dec 15, 2014 | Marketing |
As you likely know, content strategy is everything. Defining audiences, articulating content goals, and drawing out the content “storyboard” that creates a trail of assets (a kind of content funnel) from audience engagement to customer conversion is a time-honored...
by CircleBack | Dec 3, 2014 | HR, Information Technology, Marketing, Professionals in Transition, Sales |
Whether at the beginning of your career or the end, looking for a job or happy where you are, keeping contacts healthy should be a top priority. After all, you could be like me—suddenly laid off months into the new year with no preparation and inadequately maintained...
by CircleBack | Nov 17, 2014 | Information Technology, Marketing, Sales |
Whether you’re a sales executive, a marketer, or a member of an executive team, you’ve started noticing your numbers falling off. You’re marketing and sales budgets are going up, and you’re not seeing the ROI you expected when it comes to customer acquisition and...
by CircleBack | Nov 12, 2014 | Marketing |
When most marketers are asked to create more socially conscious branding, they freeze. Yes, everyone would love the virality and organic growth of socially conscious brands, but the obvious places to align—global warming, oil spills, and social issues—are not spaces...
by CircleBack | Nov 10, 2014 | Marketing |
The summer of 2014 was very noticeably the summer of sharing a Coke with friends. Instagram and Facebook were littered with images of folks drinking Cokes with their names on it, influential leaders presenting others with named Cokes, even personalized Cokes being...
