by CircleBack | Jan 21, 2015 | Marketing, Sales |
Most businesses don’t understand their customers. Plan and simple. They have ideas about their customers; they know who they wish were their customers; but, they have no concept of how to approach them, how to engage them, how to take a brilliant idea about what...
by CircleBack | Jan 19, 2015 | Marketing |
In startups and marketing departments across the country, we hear a whole lot about creating a content strategy that converts. Create content segmentation, the blogs tell us; develop brand voices that match your target user personas, and, above all else, jive with...
by CircleBack | Jan 15, 2015 | Marketing |
While it’s true that, for high-volume law firms, classic marketing techniques—like billboards, celebrity-sponsored commercials, and mailers enveloped in loud colors—succeed in drumming up new business, it shouldn’t come as any surprise that, if you aren’t really...
by CircleBack | Jan 12, 2015 | Marketing |
Anyone can see that the market’s changed, and that the days of buyers’ choosing realtors based on who left the most attractive magnet-in-gift-bag at their doorstep are long gone. As in every other sector, competition in real estate is fierce and, without the proper...
by CircleBack | Jan 5, 2015 | Marketing |
Last year, South Park took a deep and critical look at the digital business landscape and the results were shocking. Yes, some were shocking in the gross-out way typical of South Park typically, but this season, their 18th, they set their sights on a different kind of...
by CircleBack | Dec 22, 2014 | HR, Marketing, Professionals in Transition, Sales |
We all know it’s the time of year when work slows down, when we start working from home a little more and look forward to at least a few days off. And while holiday parties—those ubiquitous get togethers that force us into rooms filled with people we don’t know while...
