by Ashwin Rai | Apr 10, 2018 | CircleBack App, General, Marketing |
B2B marketing prospers almost entirely on relationships and these connections typically last longer than B2C ones. The skill lies in establishing and maintaining these relationships in such a way to keep clients coming back. This entails connecting with the right...
by Ashwin Rai | Apr 5, 2018 | General, Marketing |
When meeting new faces at a business conference, the first impression occurs even before you step into the room or utter a single word. How would you react to someone who is late, shabbily dressed, comes rushing in, fidgets with his phone while opening a card reader...
by Ashwin Rai | Apr 3, 2018 | General, Marketing |
Let’s move ahead from the ‘what worked and what didn’t’ discussions of 2017 to reflect on the emerging trends in 2018. The B2B segment is becoming highly competitive and customer acquisition costs are rising. Though there is no dearth of customer data, tapping,...
by Ashwin Rai | Feb 13, 2018 | Marketing, Sales |
A Pew Research study recently found that millennials have surpassed Gen X as the largest generation in the U.S. labor force. Being more tech-savvy, better educated and highly progressive, millennials have completely transformed the consumer landscape. According to a...
by Ashwin Rai | Jan 30, 2018 | General, Information Technology, Marketing, Sales |
2017 is finally over. Some assumptions have turned out to be true, and others have simply fallen flat. Most B2B organizations are now working on their new year’s strategy. More acquisitions and partnerships, an increased role of AI and automation, a rising millennial...
by Ashwin Rai | Jan 18, 2018 | General, Marketing |
The core of any business strategy is not merely its financial integrity but also customer relationships; after all, no customer means no business. Hence, the focal point of the all-pervasive B2B account-based strategy is none other than people. Nevertheless, creating...
