Aligning B2B Marketing and Sales Teams: An Interview
Recently I had the pleasure of sitting down with Asha Maskiell-Demarsh, CircleBack’s Director of Marketing, to discuss a topic that’s…
10 years ago
Katy Perry’s Super Bowl Performance: Digital Marketing Schizophrenia
As I’m sure all of you saw, Katy Perry’s Super Bowl Halftime performance was… something. Between Katy herself dressed like…
10 years ago
Cause Marketing Partnerships in Three Steps
Creating a successful cause marketing partnership can, in some ways, be like harnessing a white whale. It’s not impossible, especially…
10 years ago
The Concern Surrounding Contact Ownership & Sharing
Because it’s a day of the week (yes, I know what I’m saying), people on the Internet are concerned about…
10 years ago
Why Startups Should Partner with a Cause, Early
When launching a star up, teams often have a lot on their plates. Between finishing development, executing various marketing strategies,…
10 years ago
Why Customer Segmentation Drives New Business
Most businesses don't understand their customers. Plan and simple. They have ideas about their customers; they know who they wish were their…
10 years ago
5 Tips from Experts for Content that Converts
In startups and marketing departments across the country, we hear a whole lot about creating a content strategy that converts.…
10 years ago
Easy SEM Tips for Law Firms That Want New Business
While it’s true that, for high-volume law firms, classic marketing techniques—like billboards, celebrity-sponsored commercials, and mailers enveloped in loud colors—succeed…
10 years ago
10 Digital Tools To Grow Your Real Estate Business
Anyone can see that the market’s changed, and that the days of buyers’ choosing realtors based on who left the…
10 years ago
South Park’s Critique of Brand Strategy in 2014
Last year, South Park took a deep and critical look at the digital business landscape and the results were shocking.…
10 years ago